In my position, I'm very fortunate to get to wear many hats at PSI as I oversee the association's marketing, communications and educational campaigns and programs. This gives me a chance to work closely with fellow PSI staffers, our wonderful members, PSI partners and sponsors and the media on various projects, including the PSI Certificate Program, Professional Pet Sitters Week, Take Your Dog To Work Day®, Hungry Bowl, Pet Sitter of the Year, the Get a Real Pet Sitter® and more. I'm passionate about educating pet sitters (through our magazine, e-Newsletter, blog, website, social media and most recently PSI's latest book, The Professional Pet Sitter's Startup Guide) and about educating pet owners on the importance of using professional pet sitters (through media announcements, press releases, advertisements and articles, etc.) I also manage PSI's social media accounts and plan the annual Pet Sitter World Educational Conference & Expo.