Beverage Chronicles with Gary Monterosso

Title: Straight Bourbon, Status Bottles, and Smart Storage

Highlights:

Straight bourbon must be made in the U.S., use at least 51% corn, and age a minimum of two years in new charred oak to be called “straight.”

Kentucky produces the lion’s share of the world’s bourbon and leverages climate swings to drive intense barrel interaction.

Premium pricing and bottle design act as silent PR, signaling occasion, status, and expected quality before anyone tastes a drop.