A joint research project carried out by scientists from the Universitat Jaume I and the Cognition and Brain Sciences unit at the Medical Research Council in the UK has gone a step further towards finding an explanation for this phenomenon. With the help of magnetic resonance imaging, the team observed that reading words with strong connotations to odours not only triggers activity in the brain areas related to language, but also those linked to the sense of smell.
Garlic, stink, incense, urine, lemon, armpit, lavender… 23 people read these and another 53 words related to smells (either pleasant or unpleasant) that were jumbled up with another 60 words with no aromatic association. At the same time, images of their brain activity were registered using magnetic resonance. Findings showed that reading the words associated with a smell triggered activation of the area in the brain that processes olfactory information. More specifically, the areas involved were the primary olfactory cortex and the orbitofrontal cortex. In contrast, when the volunteers read words with no aromatic connotations, these regions of the brain remained inactive.
one of the arising questions with me:
Is common people's use of language, words and terms possibly more intelligent than academic snobs with their superior complex want to concede?