Ethos, not simply a film designed to show viewers what is wrong with society. Rather, McGrain uses his medium as a platform of motivation. Though capitalism appears to be the root cause of many of the world’s problems, it also supplies populations with the tools needed to resolve them: power. Power of the people, that is. With such an emphasis on consumerism, corporations inevitably find themselves dependent on the consumers themselves. It is because of their capacity to manipulate populations into herd mentalities that they have been able to control the thoughts of the masses. If the consumers themselves become aware of these tools of manipulation, they can reclaim that power and force Big Business to listen to their wants and needs. Conscious consumerism is what is required to overcome the status quo.